Monday, May 4, 2015

My Reflections on New Media New Literacy




I graduated college in 1996, darn that is almost 20 years ago! Then coming back to academia to do graduate school work was a little intimidating. I had been engaged in many fields like architecture, art, the environment, progressive politics, human rights and much more. But very rarely did I have the opportunities to write papers on these topic. This course, New Media and New Literacy, captured my imagination and opened me up to new ways of thinking that I had not before anticipated. The media course encouraged me to participate by using the new ways of expressing my self



I want to use the analogy of fish who may not understand a that it lives in water. As a consumer of the digital age it was great to read books, essays and videos that helped to introduced me to new ways visualizing the world. That help me explore, notice and analyze the media world. I enjoyed these great essays specially Literacies: Social, Cultural and Historical Perspectives by Colin Lankshear and Michele Knobel. Through this process I became aware of multiple intelligence theories. These expanded my thinking literacy constructs from different angles, and helped me articulate challenges with architecture and more over helped me to understand why the public does not understand.


I wish there are better books on media than The text that we reviewed Reading Images.



The class review on looking at commercials was a great exercise, and I enjoyed working on my class project. I was surprised that I could write a three page paper on 16 second commercial. They sure cramp lots of messages in a tiny ad!



As a teacher, In taking this course I have learned that teaching methods that are currently in practice are the great divide teaching. I still there is not one definitive way to teach there so many variables on how people learn. It seem to me that the best approach is to use an educational model that best fits the teacher and the student. In the past, being in a physical classroom and relating to the students and teacher was very effective for me.
On the other hand, sharing my thoughts in a blog format enabled me to have a large conversation with whole class and encouraged all of us to think of broadened ideas.



I am also happy the class forced me to learn how to use video as a teaching tool. I personally learned well by watching educational videos and I am now able to make my own videos.



This on line class format, worked well for all of us busy people. In contrast to attending a physical classroom where there is a specific begin time and end time the online class environment made me always feel the stress of not knowing if I am doing enough or missed someone post or comment . It would have been helpful if we met online once a month and did a Google Hangout meeting so I can see faces and hear voices. That would have helped me feel I belong to a community of learns. I love to be challenged I am even happy when something that I thought was 100% trued out to be totally wrong. The class pushed me many time to question my assumptions.




The the culmination of my learning came together naturally in the final paper. Writing a paper on architectural literacy was the perfect project for me. I have been thinking about this subject for 20 years and I am so glad I had the chance to write in and do research to develop my concepts. I hope to spend more time in other courses digging deeper into this new literacy.


Over all this class was very enriching and the blogs I can remind me of how much we accomplished. Internet leaning broadens everyone ability to share and to learn. That is very exciting. I will end with my favorite saying (Don't believe everything you think or see). Thanks Professor Forbes for your support and encouragement.

Architectural Literacy for All

Architectural Literacy for All 


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I am on a mission to announce the secrets of architecture to all.  As a matter of fact Architecture should not be a secret. 


We shape our buildings; thereafter they shape us. —Winston Churchill


Architecture affects everyone and yet most people have no power in shaping it and don't have the skills to understand it. We spend so much of our time in built environments, yet we don't participate in shaping this world.

Why Do We Need Architectural Literacy?
Humans need shelter for emotional and physical reasons. This phenomenon is known as “nesting.” “It is commonly characterized by a strong urge to clean and organize one's home and is one reason why couples who are expecting a baby often reorganize, arrange, and clean the house and surroundings.”1
Slums in Rio

Housing is a human right: “Everyone has the right to a standard of living adequate for the health and well-being of himself and of his family, including food, clothing, housing and medical care and necessary social services, and the right to security in the event of unemployment, sickness, disability, widowhood, old age or other lack of livelihood in circumstances beyond his control." 2 For citizens to exercise this right they need to be better informed and able to demand their rights.
Refugee camp in Jordan for Syrian refugees. 

According to Abraham Maslow in 1943, each of our human needs, starting with (1) Physiology (eating and sleeping, etc.), must be met before the need above it can be addressed. If a person is not safe, he/she is unlikely to be overly concerned with getting people to like them or having a spiritual life, etc. The quality of architecture can help with (4) Esteem and (5) Self-Actualization. 3 Beauty, comfort, good design, light, attention to details, decoration, and color all contribute to one's sense of well-being and happiness.
Understanding and appreciating architecture can help a person relate to their community. Architecture design affects the cohesion of communities. People enjoy visiting well-designed cities that offer plazas, arcades, street cafes, civic structures, public monuments, theaters, and libraries. As Jane Jacobs observed in her Life and Death of American Cities, “Cities have the capability of providing something for everybody, only because, and only when, they are created by everybody.”
Architectural choices are environmental choices. We all live on one planet with limited resources, and buildings must take into consideration their environmental impact. Some designs are bad for the environment, consume too much energy, affect the land, and are toxic to users (as in “sick building syndrome”). Consumers need to participate in the building design and construction process so the wisest decisions can be made to protect the environment.3
Architects only serve the need of 1% of the world's population (4). In the United States it is estimated that 80% of buildings are designed by non-architects. For humanity to manage 99% of the rest of the world, we need to inspire the public of all ages to design and build better architectural solutions.

According to Gardner's Multiple Intelligence Theory, visual and spatial intelligences are important means to learning, and teaching young people to think in architectural and spatial ways will help students access and empower that part of their brain. Teaching problem solving through architectural design is beneficial to all students even if they don't end up working in the architecture or construction industries.
There are overwhelming design and architectural problems that face humanity in many parts of the world: homelessness, refugee populations, slums, lack of adequate housing for lower income families, better designed communities for the elderly, parks and recreation spaces for teenagers, playgrounds for children, housing for young people, buildings for the disabled, sustainable cities that produce fresh foods, and many more. Our current design-and-build system, even with experts, is not producing the solutions.
Historic Background on the Root of the Architectural Illiteracy Problem
Architecture Literacy is a life skill or a survival skill. Our naked ancestors would not have survived brutally cold winters or the dangers of predators if they were not creative enough to invent shelter. The shelter of nomadic people developed with the agricultural revolution to become brick and stone villages and then the monumental ceremonial structures in larger civilizations. In the 10,000 years of documented architecture, people were engaged in shaping their human structures. The buildings they made had ceremonial meaning and held their ancestral history. The act of building strengthened communities as in barn-raising or pyramid-building.
During the last 5,000 years architects who sometimes were also priests had specialized skills and understanding of building technology. Nevertheless, the masses participated in creating simple houses and shelters based on tried and true methods and techniques.
    Traditional architecture in Yemen ( people knew how to build!) 


The industrial revolution changed architecture by mechanizing building technoloy, moving people from village to city life in large masses, and making the building arts into specialized professions. The industrial revolution introduced new materials like steel and concrete, which allowed large projects to be built fast. These materials were foreign to architects and people in the building trades, which led to wild experimentation with materials like asbestos, and the creation of buildings that did not pass the test of time. The new cities and modern transportation allowed for decentralized planning and high-rise buildings to be built on a scale that humans had never experienced before. All of these changes together created populations around the world that are living in slums and substandard housing.
To solve the problem of slums, architects and city planners started building gigantic impersonal projects with concrete and immigrants to the cities accepted them as an alternative to slums. At the same time cars allowed middle class and wealthier people to move to the suburbs and that led to fast easy-to-build track housing that was mostly uniform and had no cultural meaning.
Public housing in Saudi Arabia,designed as if no one care and nobody matters

This revolution of how we live where we live and what kind of buildings we are spending time in happened so fast relative to human evolutionary time. This created an out-of-control building boom that transformed the way the world around us looks and feels. Societies accepted this so-called progress without examining what effects it had on society. Now almost a hundred years later, the results are out. We are surrounded by a largely inhumane and ugly environment. Our schools look like jails, our houses are impersonal and don't feel like homes, we work in dark office cubicles. Our building experiments are taking a huge toll on society and environmental psychology is confirming these devastating results.1
What I have found surprising is that the human need for shelter, comfort and community can be easily met and has been for hundreds of years. My aim is to take architectural understanding back to people and reintroduce to them a simple and humanistic architectural literacy. I propose to teach architecture to every school child as a language and a discipline. With this knowledge everyone can start articulating their architectural needs and will be able to participate in shaping our communities and our world.


How to Introduce Architectural Literacy to Students
Ancient Roman architect Vitruvius insisted that three fundamental principles are essential to architecture. His formula still holds true. A building must balance all three to be considered architecture. These three fundamental principles are as follows:
Function: This refers to how a building is used. Whether a building is used as a house, a classroom, or a museum, buildings must meet practical requirements for every use within its walls. A building without function may be beautiful, but it's sculpture, not architecture. This principle is easy to teach. Most people understand that a bedroom needs a window and a door for privacy, comfortable furnishings and good ceiling height. Christopher Alexander in his great book A Pattern Language demystifies basic design functions based on tried and true methods and historic precedence.
Structure: This refers to how a building stands up. Whether it consists of steel columns, wood studs, or brick walls, the framework must resist gravity and the loads placed upon it. But to be architecture, it must do more. It must create beauty from structural necessity; this is what differentiates architecture from engineering.
I teach structure to young children by using paper folding techniques and using wood and glue and they all are able to build well-designed structures that are ingenious and fun.
Beauty: This refers to the visual and sensory appeal of buildings. It is what Vitruvius called "delight." Architectural delight can be found in a neatly patterned brick wall, a vaulted stone ceiling, or a tiny window emitting a stream of sunlight. Beauty is the ultimate test of good architecture. Without beauty, a highly functional building is merely utilitarian without rising to the realm of architecture.

I compared this 2 buildings:
Cooper Union's Foundation Building is an Italianate brownstone building designed by architect Fred A. Petersen, It was the first structure in New York City to feature rolled-iron I-beams for structural support; Petersen patented a fire resistant hollow brick tile he used in the building's construction. The building was the first in the world to be built with an elevator shaft, because Cooper, in 1853, was confident an elevator would soon be invented. The building was declared a National Historic Landmark in 1961.

the one below is the new school at Cooper Union. Alien and hard to read as a building.  I think many modern buildings fail the test of Function, Structure and Beauty!




I do like modern architecture when it is done right :
I will use an example of two skyscrapers to explain good architecture. One is an image of a great skyscraper by Mies van der Rohe, a master German architect who pioneered modern glass buildings. The building is in NYC on Park Avenue surrounded by other skyscrapers in a city with many other tall buildings (context is very important in good design). The building sits on an open large flat plane with two reflecting pools. This allows the visitor to appreciate its scale and offers a crowded city nice usable open space.






Above Maine-Montparnasse Tower in Paris. There is is no adjective to describe it more than it is tall. It is out of scale with its surroundings, has no beginning or end. It does not make any aesthetic statements or connect to the local culture. As a matter of fact, after this monster building was constructed, the codes changed to ban such tall buildings in Paris.


Conclusions
The lack of architectural literacy is wreaking havoc across the world. There needs to be a universal training in the architectural basics of function, structure, and beauty. Without this understanding, we will continue to create social, environmental, and cultural problems. Visual literacy and architectural literacy have to go hand in hand. The average high school student in the US does not receive sufficient visual training, let alone architectural education.
In “The Dawn of the People: The Right to Literacy in Nicaragua” by Colin Lankshear the illiteracy that was plaguing the country was reduced from 53% to 12% over one year's time due to aggressive policies to reverse the level illiteracy. This makes me hopeful that with the right education and philosophical attitude we can develop strategies that could improve people's awareness of the architecture around them.






http://www.nytimes.com/2009/06/05/arts/design/05coop.html


Universal Declaration of Human Rights. Article 25. United Nations.
http://www.un.org/en/documents/udhr/

http://backspace.com/notes/2003/11/its-the-architecture-stupid.php
Getting Lost in Buildings: Architecture Can Bias Your Cognitive Map.” Laura Carlson. Nov 23,2010.
http://www.psychologicalscience.org/index.php/news/releases/getting-lost-in-buildings-architecture-can-bias-your-cognitive-map.html
Architecture: Form, Space, and Order. Francis D. K. Ching.
John Wiley & Sons. 2007.
Architecture for the Poor: An Experiment in Rural Egypt. Hassan Fathy.
University of Chicago Press. 2010.
Sticks and Stones: Study of American Architecture and Civilization. Lewis Mumford. Dover Publications. 1955.
Architecture for the people by the people.” Alastair Parvin. 2013.
http://www.ted.com/talks/alastair_parvin_architecture_for_the_people_by_the_people?language=en
How To Tell If A Building Is Well-Designed.” The Royal Institute of British Architects. http://www.architecture.com/Explore/Stories/Howtotellifabuildingiswell-designed.aspx







Sunday, April 19, 2015

My literacy guide for architecture drawings


My literacy guide for architecture drawings my target audience are College Students

I created this literacy guide for my class and added the notes in red for this blog to reflect on my reasoning and process


As and artist and architect, I teach design classes to students of all ages. I find some of my most challenging student groups are college age students who want to study design software that will help them get careers in architecture, engineering or gaming. We use software like AutoCad or Sketch Up. These student usually don't come from an art background, their  exposure to the world of art and design is very limited. My intention to create a guide that they can use themselves to strengthen their visual sense and ability to look, see and analyze what is in front of them. These skills will enable them to make informed drawings that will open doors for careers and life skills.

I wanted my student to first master hand drawing and learn visual and spatial observations:


When I teach hand drawing and ask my students to draw a simple object they usually give up before they start. They say I don't know how to draw or last time I drew it was kinder garden. My approach that if you can see and object and carefully study it with the eye then you can draw it. Our general public is too much in a hurry to take enough time to enjoy the act of looking and taking in the details.

Drawing by hand is a very direct human expressive act and gives ways of understanding and connection to the world. This is a slow deliberate activity can become a mediation. I believe that an empty mind can be an open mind and a creative one.

I highly recommend these books and websites:

Drawing on the Right Side of the Brain: The Definitive, 4th Edition – April 26, 2012by Betty Edwards (Author)

Anyone Can Draw: Create Sensational Artworks in Easy Steps– April 15, 2012 by Barrington Barber (Author)

http://www.studentartguide.com/articles/realistic-observational-drawings

Inge Druckrey: Teaching to See from Edward Tufte
Directed and edited by Andrei Severny. Produced by Edward Tufte ( thank for sharing this amazing video)



Appreciating architecture

Before a student starts designing buildings. It is good to study the history of architecture from cave dwellers to ancient Egypt, Rome, and China and the modern design movement.
Students need to understand how buildings are made: stone, brink, wood, steel and glass. Understanding building types is also important function of buildings. Why buildings take different shapes? What are the cultural ideas that shape buildings? Can a building that is designed to be a factory be a cosy home? Would building an ancient style building be appropriate for a contemporary use? How technology effects buildings can you build a sky scraper before you invent the elevator and steel frame buildings? How does urban planing effect building? Can a building belong to a community of buildings?  Does a building complement a community by being in harmony or make a statement by being in contrast?

1- These are good references on how to see and understand architecture

http://www.architecturecareerguide.com/how-to-appreciate-architecture/

http://www.dummies.com/how-to/content/spotting-good-architecture.html

2- Reading Books about architecture

How to Read Buildings: A Crash Course in Architectural Styles Paperback – March 18, 2008 by Carol Davidson Cragoe (Author)

How Buildings Learn: What Happens After They're Built Paperback – October 1, 1995 by Stewart Brand   (Author)

3- Reading books on history of architecture:

World Architecture: A Cross-Cultural History (Paperback)– December 13, 2012by Richard Ingersoll (Author), Spiro Kostof (Author)

 Architecture Without Architects: A Short Introduction to Non-Pedigreed Architecture (Paperback) – July 1, 1987 by Bernard Rudofsky (Author)

Architecture: Form, Space, and Order (Paperback) – June 29, 2007 by Francis D. K. Ching (Author)

The Timeless Way of Building Christopher Alexander  Oxford University Press, 1979 

4- Watch some videos showing architects designing and talking about buildings:

How to Design like an architect:
https://www.youtube.com/watch?v=Ws1fbpSfFf8


How to design a house front in many styles.
https://www.youtube.com/watch?v=rQU-jIX6cP0


For completing and finishing a set of drawings the students should learn the technical aspects of producing drawings.

What are the standard drawing conventions?



Identifying different type of architecture drawings:
plans, elevations, sections, perspectives and axonometric drawings..

Learning the concept of scale drawing.

Representing space in 2D drawings.
Seeing spacial relation in plans.
Begin able to imaging how this space will look in reality.
Type of lines used in drawings tell stories a dashed line for example may mean the objects are above or below.
Architectural drawings as universal language and if you can read American drawings you can ready any drawing made anywhere in the world.



 When looking at a plan we can read many things. shape of space, size of space, windows and doors, partitions, structural elements, furnishings, pluming an electric symbols,  tiles or carpet.
We can tell what type of plan, a classroom, a house, a store, we can date the space if we can identify the style and know the trends of each historic periods.. we can even tell what are the walls made of based on thickness are they stud wall or masonry

 http://en.wikipedia.org/wiki/Technical_drawing

http://en.wikipedia.org/wiki/Architectural_drawing

When designing a space plan we usually start by sketching a bubble diagram of the program of the space use then we convert the program to a build able shape and we try to resolve the space problems like not wasting space on corridors and have natural light in every room separating private spaces from public one. Connecting the spaces to the outdoors. Thinking about efficiency and aesthetics. We can also consider energy efficient design principles and  environmental imact. Also the life styple of the people living this house .


All these skills talk  a very long time to master but isn this the course the students will at least be aware of them.

Assessment: (very hard to asses art and architecture) 

During the semester  every time the class meet: I grade attendance and participation then I asses where are the student with their skills and observe noticeable improvements.

We will have 4 project in the semester.

The first project will be a still life drawing:
students will be measured based on accuracy , detail , completion and personal style of drawing.


Second project: will be designing a small  cabin in Autocad. They are expected to produce 4 drawings that show the standard drawing conventions and have to be drawn to scale.  Show mastery of software. Have awareness of space organization. Be able to print presentable drawings on paper.

Third project.  Design a coffee shop. this shop is a public space and have many practical needs . like a full working kitchen , ADA Bathrooms, quite areas for studying.  The students will be judged 3 times. and each time work is expected to be more detailed and ideas more developed.  Perspective drawings will also be expected.


Fourth and final design project will be  a low income apartment building. This building need to meet the needs of 6 diffident families and have drawings that will convince the residence to move in and drawing for the builder to construct the building.
evaluations will consist of weekly graded reviews and a final review by jury. will will assign 50% of final grade based on their professional experience.


My concern is that I am trying  to transfer 25 years of knowledge and experience  into one semester class. But having these resource can come useful in the future for students who are interested in going further 

Monday, April 6, 2015

Teenagers and new media

Interviewing 3 different teenagers to write my blog was interesting.Three of them did not want to spend too much time talking about digital media, social networks or their habits and culture.They were all very polite and reserved and maybe not your typical sample.

The first girl I interviewed was Camila, a Chinese exchange student, who is staying with a friend of mine in the US for 9 months. She arrived only 7 months ago and her English is improving very fast. Camila who grew up middle class in in a big city in China had her fist computer at 7 and her first cell phone at 14. She likes art and uses MSN to chat with her friends, only 25 close friends, who she met in school and knows personally. She started using FB only in the US and she is not too interested in it.  She also said that some boys try to chat with her in MSN and she ignores them. When I ask her about watching TV she doesn't watch, nor does she listen to the radio here in the US.

She is not very political and does not regard social media as agents of change. Then she 
remembered that she learned about the earthquake in China that led to many young people's death and how she donated some money to help families affected. When I ask her if she trusts what she finds on the net she said it depends. 

The next young person I tried to interview was my friend's daughter Sophia who is 16. She was too busy to meet even though it was spring break. I e-mailed her my questions. She sent me the answers a few days later. She reported that she started using computers at 5 years and had her first phone @ 12. She is not on FB and has no interest in it. She meets friends in person and they text. She works with school theater and wants to be a set designer.   She reads book on a tablet and in paper format. I asked her if she watches TV and she said not much, only when her parents watch.  No radio and not much interest in news. She said social networks could have a good influence on young people. Sophia goes to summer camp for 2 month and is perfectly OK with being away from technology.

I was at a party this Sunday and "interrogated" Nino another friend's kid. He is 13. He was 
sitting next to his mom they seemed very bonded. His mom seemed to have restricted his 
access to computers  and gaming except for 2 hours a day on the weekend. He uses the 
computer to do his home work and loves to play Sci-Fi games and watch movies with his 
parents. Nino is not on FB. He does not want to be exposed and possibly be bullied, which has happened to him before. He sees the Internet as a dangerous place.

The most interesting thing I learned from Nino was the new gaming expression " Rage Quit" 

(see image).


Overall, my interviews where not too revealing. I think teenagers are too private and do not want to share their true feelings about this new media age. Perhaps because they grew up with the technology, they can't see its effect on them.

Saturday, March 21, 2015

Skyy Vodka ad



In this Skyy Vodka ad, we see a parody of TED talks: A well dressed young intellectual spokesman (an improv  actor) appeals to a hip audience by stating that the universe is sending them a friend request ("Buy me a drink."), This combines the new age movement with social media, both of which are very popular right now. The presenter goes on to impress upon the audience the importance of a personal interaction between the universe and themselves, then playfully reminds them to put their phones down. This action appeals to the young masses because of its irony which is the cornerstone of youthful humor at this time. 


Kathleen Schuart, senior marketing director for white spirits and cordials at Campari America states, "It's with this spirit that Skyy's new marketing platform is inviting us to take an optimistic view and reimagine the world around us. We are kicking off our campaign by challenging our thinking around the givens in our social lives, interactions and experiences in a fun and clever way." 

Humor youthfulness and new age thinking are being used to sell alcohol. No to elevate the masses but it keeping them drunk. 

Vodka in general is a simple drink and packaging it with blue bottle and smart appeal makes it more expensive and into a desirable commodity.  Most advertising is about creating needs and making us want them.

Icons, images and representation




I am back analyzing ( Reading Images The Grammar of Visual Design). Chapter four deals with the relationship between image producers and consumers. Complicated connection in an age where commercial images -- be it images or illustration -- can be produced by a large team of creative artists, editors, or directors, with the assumption that the receiver will get the message. There is the concept of target audience.   What if the audience have different levels of education or cultural heritage? Would they get the message? An Uncle Sam image may not appeal to Mexican viewers.  The chapter does not address Photoshop as part of production of image making and how that "Photoshopping" is creating another imaginary distorted image reality that confuses the consumers.

The complex relationship between who the image producer represents makes it even more essential for the producer to "represent than enact" (page 116) so the image becomes a detached double from the actual real author.
This chapter digs deep into gazing at the viewer which came from European early Renaissance painting and the new understanding of perspective. This awareness, some argue, changed our sense of ourselves; we see and can be seen. In so many commercials the model is talking to "you" she/he is staring in your eyes and asking you as an intimate friend to buy this product or vote for this politician.
I noticed also that in many countries where literacy is low, candidates rely on images of themselves looking at the possible voters. Ballots include an icon for each candidate so that voters can identify each candidate. See this link:http://fourcontinents.blogspot.com/2010_06_01_archive.html

Perspective draws us into the image and makes us part of the three dimensional experience. Objective and subjective reality wrestle in this arena. As an architect when I do perspective drawings I am showing a building the way the viewer may experience it from the street.  If I give this drawing to builder he/she won't be able to build from it because there is distortion, and people in the construction industry require geometric flat drawings, which are more objective and mathematical.
In the end neither the photo or graphic illustration of reality are perfect representations. We make a stories in our heads to we can relate to the world.



Color theory and the psychological meaning of it is used very well by advertising. for example it is known that red and white makes people hungry ( notice how it is used in all fast food advertising and decor) 


Kress, Gunther & van Leeuwen, Theo (2006). Reading Images: The Grammar of Visual Design. New York: Routledge.